With his awe inspiring performance in 'Kandireega', Sonu Sood, don't know if he impressed audience, but he certainly seemed to have caught the attention of producer Bellamkonda Suresh. Sources reveal that the producer is all set to launch Sonu Sood as hero in his next film under the banner Sri Sai Ganesh Productions.Put down to Kandireega's success! Producer Bellamkonda Suresh is full 'fida' about Sonu Sood and the response he's getting for his character is terrific it seems. A character with 2 shades – villain in the first half and entertaining character in the second half has changed his fortunes of this villain.With growing competition every day, Tollywood heroes are finding it hard to compete with their own family members. With the inclusion of one more hero with exceptionally good acting skills, opportunities of our heroes suddenly appear bleak.